China Wine Industry - Customs Data Mapped

by Matt Slater January 29, 2015

China Wine Industry - Customs Data Mapped

Year by year the China Wine Industry continues to grow as the world’s most populous nation acquires a taste for wine.

It is said that China’s love for the colour red has in particular propelled China in 2013 to become the world’s largest market for red wine, with over 1.8 billion bottles consumed.

With China’s domestic wine producing industry only in the early days of development, and with the country’s increasing prosperity, this has led to a huge increase in imports.

This got us thinking…. Where do these imports come from? Old world or new world? Does China even export wine too?

China Wine Industry Data

China Checkup has access to Chinese customs data and we used this to research the imports and exports of bottled wine.

These records were found to be under HS (Harmonized System) code number 2204: “Wine of fresh grapes, including fortified wines”.

You can find HS codes for yourself using websites such as this one.

China Wine Imports

Between January 2011 and October 2014 our research showed that the China wine industry imported a staggering US$3bn ($3,000,000,000) of wine.

Imports by Country

For the period January 2011 to October 2014 imports by the China wine industry were analyzed and it was found that there were 26 countries with import values over $10,000.

We found that 96.3% of the market was taken by just 6 countries:

Country USD Import Value Jan 2011 - Oct 2014 Market Percentage
France $595,090,161 47.4%
Chile $218,610,001 17.4%
Australia $199,011,386 15.9%
United States $87,312,531 7%
Spain $65,356,311 5.2%
Italy $43,424,682 3.5%

Comparing this data to Wikipedia’s list of wine-producing countries, it suggests that France, Chile and Australia are doing extremely well in China, whilst Italy and Spain are really missing out.

In China at least, it appears that New World is beating Old World when it comes to wine sales.

Key Import Centres

It won’t surprise anyone to read that the huge growth in wine consumption in China has been accompanied by an equally huge expansion in the number of companies looking to get a share of the market.

However, imports to the China wine industry continue to be centered around the prosperous east coast cities, most notably Shanghai.

Below is a list of the top 8 Wine importers in Mainland China:

Company Location USD Import Value Jan 2011 - Oct 2014 Market Percentage
ASC Fine Wines (Shanghai) Co., Ltd. Shanghai $247,100,000.00 8.5%
Shanghai C&D Trade Co., Ltd. Shanghai $167,900,000.00 5.8%
Tempus Warehousing (Shenzhen) Co., Ltd. Shenzhen, Guangdong $108,200,000.00 3.7%
Yantai Changyu Pioneer Wine Co., Ltd. Yantai, Shandong $88,800,000.00 3.1%
Moet Hennessy Shanghai Co., Ltd. Shanghai $85,600,000.00 3.0%
Nanpu Food (Group) Co., Ltd. Shanghai $73,200,000.00 2.5%
Allied Domecq Wine (Shanghai) Trading Co., Ltd. Shanghai $72,400,000.00 2.5%
China Great Wall Wine Co., Ltd. Zhangjiakou, Hebei $64,800,000.00 2.2%

 The list interestingly includes 2 of China’s most famous wine producers Changyu and Great Wall.


a bottle of “Great Wall” red wine

Presumably these companies are importing wine and then selling through their existing distribution channels.

This leads us nicely onto the next section of this article, the export of Chinese wine.

China Wine Exports

We already know that China imported US$3bn of wine between January 2011 and October 2014, but how much did the China wine industry export in the same period?

On initial inspection, the answer was a surprisingly high US$200m, which represents a respectable 7% of the import value.

However, it was found that 97% of these exports were deliveries to Hong Kong or Macau, leaving just a tiny 3% or US$6m of exports to overseas countries.

Three countries each accounted for approximately US$1m of exports during this period:

  • Australia
  • Mongolia
  • France

Whilst Mongolia’s presence is understandable, given that they are a neighboring and landlocked country, it is difficult to understand the presence of Australia and France.

Leave us a comment below if you have any theories!

About China Checkup

China Checkup offers convenient and fast online verification services on Chinese companies, certificates and licenses.

For custom requirements on accessing China Customs data, please feel free to get in touch with us via email at info@chinacheckup.com.




Matt Slater
Matt Slater

Author

Hi there, I'm a British-Australian Engineer and Entrepreneur, recently moved back to Brisbane, Australia after nearly 9 years living in Shanghai. I founded China Checkup in 2013 because I was frustrated by the scarcity of concise, high-quality and timely information about Chinese companies.
My team are proud that China Checkup's verification reports now help clients worldwide do business in China safely. Have any questions? Email me at info@chinacheckup.com

 


Related Articles

China Industry Classification System - An Introduction

China Industry Classification System - An Introduction

Most large economies have systems in place for categorizing their companies, and China is no different.  The China Industry Classification system is widely used in the collection of official statistical data on companies and organizations througho...

The 8 Busiest China Shipping Ports

The 8 Busiest China Shipping Ports

With so many products being made in China it comes as no surprise that China shipping ports are among the busiest in the world. We've looked up the figures, and in this article present the 8 China shipping ports which handle the most shipping cont...

How to Find and Assess China Manufacturers

How to Find and Assess China Manufacturers

Finding and assessing a China manufacturer is a becoming a necessary process for more and more companies worldwide, as increasing numbers of businesses choose to source products in China. This research process can pose difficulties for companies f...



Also in Safer, Better Business in China

China Laboratory Accreditation Certificate - An Introduction
China Laboratory Accreditation Certificate - An Introduction

by Matt Slater March 09, 2017

Although many factory's have their own laboratories, few of these are independently certified so requesting testing by external testing body is a wise move in many circumstances.

These testing bodies should be accredited and you can make sure of this by requesting a copy of their China laboratory accreditation certificate.

Continue Reading

China Industry Classification System - An Introduction
China Industry Classification System - An Introduction

by Matt Slater March 03, 2017

Most large economies have systems in place for categorizing their companies, and China is no different. 

The China Industry Classification system is widely used in the collection of official statistical data on companies and organizations throughout Mainland China.

Continue Reading

The 8 Busiest China Shipping Ports
The 8 Busiest China Shipping Ports

by Matt Slater December 22, 2016

With so many products being made in China it comes as no surprise that China shipping ports are among the busiest in the world.

We've looked up the figures, and in this article present the 8 China shipping ports which handle the most shipping containers.

Continue Reading